Antonis Zairis was born in Piraeus. He studied Political Science and holds an MBA. His doctoral dissertation was on Consumer Behavior, specializing in Retail. He has 32 years of experience as General Manager in various Multinational and Greek Companies while serving Public Management through various positions. He has taught at the Athens University of Economics and Business, at the Democritus University of Thrace as well as at the Universities of Tirana and Prague. He has participated in many international conferences and has had several academic publications with the peer review system. Today is Assist. Professor at Neapolis University, Pafos as well as Associate Vice President of the Board of Directors of SELPE. He has authored 17 books, 3 of them in English, on Business Administration, Marketing, Sales and Business Communication.